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Higher Ed in the News

Campus-specific scents make a splash

June 10, 2009

A new fragrance company is attempting to bottle college life nostalgia by selling perfumes based on campuses around the country.

Since 2008, Masik Collegiate Fragrances has churned out a small but growing line of campus-specific scents, starting with Pennsylvania State University, the University of North Carolina at Chapel Hill and Louisiana State University. More are in the works, including the Universities of Florida, Georgia, Alabama and Tennessee, and Auburn University. Each has its own version of perfume and cologne, packaged in 3.4-oz. bottles for $60.

The scents are inspired by university colors, landmarks and architectural style, and campus trees and flowers, among other factors, according to the company's president and CEO.

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