Today @ Colorado State has been replaced by SOURCE. This site exists as an archive of Today @ Colorado State stories between January 1, 2009 and September 8, 2014.
June 9, 2011
Colorado State University OnlinePlus was recognized for excellence in Email Marketing with a Colorado American Marketing Association (Co AMA) Peak Award.
The Peak Awards are an opportunity for the entire Colorado marketing community to be recognized for exceptional marketing, and CSU OnlinePlus was honored to represent the University as one of the top contenders.
“As CSU OnlinePlus, we are proud to be able to extend the Colorado State University land-grant mission to an entire population who wouldn’t otherwise have access to higher education,” says Jeanna Nixon, director of marketing and engagement at OnlinePlus. “Having our marketing efforts recognized by an organization that encompasses marketing as a whole, rather than higher education specifically, shows that we’re definitely on the right track in reaching our target audience. And that translates to higher enrollment rates and revenue returned to the University.”
Award entries were judged on criteria including strategy, objectives, creative content, and results among others. And, although the following statistics can’t be attributed to email communications alone, they have contributed significantly to the stellar success of CSU OnlinePlus over the past few years:
Tamara Burns, CSU OnlinePlus Advertising and Online Communications coordinator, explains the OnlinePlus Peak Award submission: “The goal in all of our marketing efforts is to create clear, quick paths of action for both current and prospective students, and provide the right information to the right person at the right time,” she says.
“We factor in different scenarios (Do they need to talk to an advisor? Receive program updates by email? Register for a class? Apply for admission to a degree program?), and different programs (25 degrees, 31 certificates, and 15 topical/academic areas of interest) – then use email communication to move people where they need to be.”
Contact: Jeanna Nixon, CSU OnlinePlus Director of Marketing and Engagement
Phone: (970) 491-2817