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Higher Ed in the News

Ad revenues decline for college newspapers

March 6, 2009

Across the nation, students working in campus newsrooms are facing declining advertising revenues and the resulting cutbacks to expenses and budgets.

Andrew Sawyer, executive vice president of the youth-targeted ad agency Alloy Media + Marketing, says that college newspapers typically depend on national, local and college-sponsored ads for most of their revenue and all three of them are in a downturn.

Some papers are dealing with the shortfall by reducing what they pay staffers. Others, including Syracuse University, New York University, the University of California-Berkeley, Ball State and Boston University, have cut back from daily publication to  a weekly edition.

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Contact: Leslie Hilbert
E-mail: leslie.hilbert@colostate.edu
Phone: (970) 491-1128