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Awards / Honors

Ingram recognized for work in Sales Management field

August 4, 2010

Tom Ingram, head of the College of Business Department of Marketing, is the recipient of this year's American Marketing Association's Lifetime Achievement Award. AMA has presented the award for at least 10 years to recognize major contributions to the knowledge base and teaching of sales and sales management.

Influential in sales and sales management research

Marketing Professor Tom Ingram has been honored with the American Marketing Association's Selling and Sales Management Lifetime Achievement Award.

“Tom is a perfect example of the type of person we were visualizing when creating the award. He has authored a large body of studies and articles that have been influential in the direction of sales and sales management research since he became a professor in 1980," said William Cron, Chair of the AMA Selling and Sales Management Special Interest Group that facilitates the award process, and Associate Dean of Graduate Programs and Research for the M.J. Neeley School of Business at Texas Christian University.

“There is more to Tom’s contribution than research. Tom, along with his co-author Buddy LaForge, created a textbook that transformed the teaching of sales management. Every textbook published since their book has been modeled after it,” he continued.

Contributions unsurpassed

“Additionally, he has organized and chaired important conferences of sales management researchers and teachers, and it was out of admiration and respect for Tom that many attended and contributed to these conferences. In a fashion typical of the quality work Tom has contributed, the conferences were important successes and again contributed to the discipline in ways that the typical researcher does not. When considered as a whole, Tom’s contributions and influence are unsurpassed in the discipline," concluded Cron who was also one of the award's originators.

Ajay Menon, dean of the CSU College of Business, noted that the AMA Lifetime Achievement Award is just one recognition, albeit one of the most significant, Tom has received over a span of nearly three decades in academia.

Outstanding accomplishments over almost three decades

“He was also the first winner of our College’s Pinnacle Award and has been instrumental in leading the Department of Marketing to national prominence. He has provided outstanding leadership to the College as Chair of the Marketing Department,” he said, adding the following to the list of Ingram’s outstanding accomplishments:

  • Distinguished Sales Educator Award from the University Sales Center Alliance, 2008
  • One of 108 'Best Researchers in Marketing' according to Marketing Educator, 1997
  • Award for Outstanding Scholarly Contributions to the Sales Discipline from Mu Kappa Tau National Marketing Honor Society, 1994
  • Leading contributor to salesforce literature, 1980-1990
  • Marketing Educator of the Year from Sales and Marketing Executives International (SMEI), 1990
  • Co-author of one of the 'Ten Most Influential Articles of the 20th Century,” 'Salesforce Socialization,’ Journal of Marketing, October 1986

Marketing department chairperson

Thomas N. Ingram is the chairperson of the College of Business’ Department of Marketing and a First Bank Professor of Business Administration. He received his Ph.D. from Georgia State University in 1980, his M.A. from the University of Alabama in 1971, and his undergraduate degree from Auburn University in 1968.

Originally published at www.biz.colostate.edu.