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Higher Ed in the News

Voice of campus president key in crisis communication and recovery

February 17, 2010

Experts on crisis planning and communication say that many colleges are woefully unprepared for the media onslaught and public-relations challenges that follow campus emergencies.

In times of tragedy, a university's communications strategy becomes a key factor in how an institution recovers — and the voice of the president is one of the most important parts of that plan.

Crisis-planning experts say that every college or university should have a communications plan in place for the emergencies that are most likely to happen; then the college should adjust the details when an actual crisis occurs. That plan should include:

  • preparing materials, like possible talking points
  • designating a meeting space for representatives of the news media and the campus
  • outlining who will be in charge of the communications strategy and who will talk for the university

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Read the full story from the Chronicle of Higher Education.