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Research / Discovery

CSU spinoff jobZology helps others find right fit

April 1, 2013

A CSU startup - jobZology - is at the forefront of providing scientific data about whether employees match an employer's culture, say the company's founders.

jobZology has licensed scientific technology developed by CSU psychology professors Bryan Dik and Kurt Kraiger that measures employee satisfaction and organizational culture, and helps companies use that data to improve their businesses and hire employees who will be a good fit. The technology was licensed through CSU Ventures, the commercialization arm of the university.

Finding the right fit

"We help organizations measure how employees feel about the culture they’re building and provide them data about whether employees are satisfied with, and committed and loyal to, the company, the culture, their job and their role," said Eric Leftwich, jobZology chief revenue officer and Colorado State alumnus.

"jobZology is helping companies obtain honest and accurate data about their most valuable asset, their employees," said Nicole Shestak, who handles human resources for In-Situ Inc., based in Fort Collins. "The results of the employee survey gave In-Situ a candid look into employee workplace attitudes. We were able to analyze employee alignment, engagement, morale, commitment, loyalty, and overall satisfaction. Now we are using the tools to evaluate job candidates to ensure they are compatible with our organizational culture and that they are suited to their desired roles. In-Situ is already using the employee survey data to shape our evolving culture, while improving performance, retention, and engagement."

Bryan Dik"We’re going to help Northern Colorado people love their jobs," Leftwich said. "It's scientifically based matching for key factors employees need to be happy in their work lives. When a job can meet those key needs, it leads to overall workplace happiness and ultimately the satisfaction of doing meaningful work.

"We see a future in which Northern Colorado maintains this database of job seekers that have been profiled for cultural fit, whether you’re currently employed, unemployed, or thinking about changing jobs," Leftwich added. "Job seekers and employers can find each other in this database and when they do, how cool would that be for the economic development of our community?"

As part of an earlier CSU grant, Dik and Kraiger created proprietary algorithms for matching people to jobs and organizational cultures. The assessment system measures current employees' job satisfaction, commitment and loyalty.
Ultimately, jobZology helps companies find and retain happy employees who are more loyal and engaged.

Human capital important

"Human capital is really important to us, and having a good feel for the cultural and working environment at Home State Bank is one of the most important issues for management," said Mark Bower, executive vice president and chief financial and operations officer at Home State Bank in Fort Collins. "Having the tools from jobZology helped us."

jobZology currently offers three products to companies:
 

  • jobZology FiSCL Assessment -- a cultural scorecard that measures employee satisfaction, commitment, and loyalty
  • jobZology VIP Assessment -- an online career assessment system that provides useful feedback to existing employees or job-seekers while collecting key information about their fit to the culture and to particular job openings within the company
  • jobZology Reliant Live -- a talent management system designed to track current employees for training, evaluation, performance, and succession plans for employers

Kurt Kraiger"Our system provides the employer with a baseline of employees' job satisfaction, work engagement, withdrawal intentions, and numerous other helpful insights," said Travis Hevelone, CEO of jobZology. "This enables business leaders to make decisions based on fact rather than intuition."

Eventually, the company seeks to create a database, free for job-seekers to enter their information, where employers could find the people they need. But that match would involve more than just finding someone looking to work at a manufacturing plant or someone with technology skills; it would help employers find people who would be a good fit within their roles, jobs and work cultures.

Such a service would also help employees determine what they need to be happy in the workplace.

The database would help match that employee with an employer.

"Employers are making critical hiring decisions based on their gut feel of the person or by performing keyword searches against job boards, which is inefficient and broken," Hevelone said. "We want to flip the script. Fit matters and should be first in talent selection. Skills are much easier to teach. You can’t change someone’s values, so why not hire for them?"


Contact: Emily Wilmsen
E-mail: Emily.Wilmsen@colostate.edu
Phone: (970) 491-2336