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Administration

CSU, Coloradoan partner to share University news

September 26, 2013

Colorado State University is joining forces with the Fort Collins Coloradoan in a new partnership to create an online channel for distributing news about CSU to the Fort Collins community and to the Coloradoan's broader online audience.

The new section of the Coloradoan website, called @ColoradoStateU, will launch this Friday.

“We’re excited to use the new avenues in this unique partnership to reach even more people and to demonstrate the impact of our University in very tangible ways,” said Tom Milligan, CSU’s vice president for External Relations. “On this site, our talented writers, photographers and video crew, working in close collaboration with our colleagues across campus in colleges and units, will post content about the people, programs and things that make CSU such a special place, and a central part of our community.”

Reaching an important audience

The Coloradoan website garners more than 450,000 unique visitors per month. The Gannett-owned newspaper’s readership of 27,000 in Northern Colorado tilts heavily toward an important audience for CSU: 78 percent of subscribers hold a bachelor’s and 32 percent have a master’s degree. 

"The Coloradoan is excited to share with our engaged digital and print audience, the unique content offers that CSU will provide on their channel," said Kathy Jack-Romero, Coloradoan president and publisher. "We know that our readers will enjoy learning about the unique programs, professors and accomplishments that make CSU a special place. The Coloradoan and Colorado State University care deeply about making Fort Collins a better community – it’s a win-win partnership."

The @ColoradoStateU web section will exist in addition to CSU’s robust online, print, photo and video communications channels, including the University’s homepage.

College-based focus

This new online presence will be enhanced by special monthly sections to be included in the print version of the Coloradoan. The first full-size four-page insert, dedicated to Homecoming, will publish on Monday, Oct. 7. Over time the section will feature academic, research and outreach accomplishments in all eight of CSU’s colleges, as well as OnLine Plus and other campus-wide entities and events.

“These new print inserts will provide another content outlet for the many, many great stories happening here on campus,” Milligan said.. “We think this is another great opportunity to take relevant content from the University and send it through a new channel to reach important audiences for the University.”

Special events engage the community

As part of the new partnership, CSU and the Coloradoan will produce a series of special events designed to reach out to the community. Among the first of these showcases will be a President's Community Lecture Series, an initiative designed to share with the local community the insights, wisdom and experiences of some of Colorado State’s top faculty.

Starting Friday, find @ColoradoStateU online.


Contact: Mike Hooker
E-mail: mike.hooker@colostate.edu
Phone: (970) 491-1545