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Alumni

CSU alumnus and wife found Mom Inventors

February 11, 2009

Whatever you call him, there's no doubt that Brad Kofoed ('89) makes things happen at Mom Inventors, the product brand development, manufacturing, and media company founded by his wife, Tamara Monosoff.

Brad Kofoed and wife Tamara MonosoffThe visionary

Monosoff is the well-known face of Mom Inventors and bestselling author of two books, The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing and Secrets of Millionaire Moms. She writes columns for Entrepreneur.com and WomenEntrepreneur.com and appears regularly on NBC’s Today Show, ABC’sGood Morning America, and many other programs. She is, without question, the visionary.

In everything together

Kofoed, on the other hand, plays a behind-the-scenes role at Mom Inventors. His greatest strength is his ability to turn a concept into a reality. Together, the two have founded an extremely successful company. And they do it all from their garage-converted-office. What’s their secret to success? Clear roles, teamwork and some pretty impressive juggling abilities. “There’s no doubt that it gets crazy at times,” admits Monosoff. “Brad and I are in everything together —business, parenting, marriage.”

The couple met in an English class at Santa Barbara City College, where Kofoed was quarterback. A year later, he transferred to CSU to walk onto the football team, eventually earning a scholarship. Monosoff transferred to UC Santa Barbara.

After college, they married and moved to San Francisco to pursue additional degrees. Both became active in the Clinton re-election campaign, making contacts that landed them work in the White House from 1997 to 2000.

In 2000, Kofoed’s White House experience coordinating national Y2K readiness efforts afforded him an opportunity to become the vice president of Asian business operations for iAsiaWorks, so he and Monosoff left D.C. for Hong Kong. Just a year and a half later, Monosoff became pregnant and the couple moved to Walnut Creek, Calif. to be closer to home. There, Kofoed secured a position with software company EVault as the vice president of business development.

The TP Saver

Meanwhile, Monosoff was staying at home to raise their newborn daughter when she came up with the idea for TP Saver, a way for parents to baby-proof toilet paper. For nearly a year, Monosoff made her way through the complex inventing process to develop her idea. Kofoed’s operational prowess helped, and after a lot of hard work, TP Saver hit the market in September 2003.

“I remember taking a week’s vacation to go sit in a trade show booth in Las Vegas to sell TP Savers,” laughs Kofoed. “Suddenly, we were a national business and I was still working full time.”

News of their success travelled fast. Monosoff was asked to appear on the Today Show. That appearance prompted 500,000 hits on her website and thousands of emails from women who wanted to know how she did it.

Mom Invented®

It soon became clear that running Mom Inventors was more than one person could manage. In July 2004, Kofoed left EVault to join his wife full time. “Many people weren’t interested in taking on the manufacturing, patenting, marketing, and distribution of their products,” explains Monosoff, “which is where the concept of the Mom Invented® brand originated.” Mom Inventors develops products and brings them to market, crediting the inventor on the package. Mom Inventors also offers educational products and an online community for women entrepreneurs.

Today, Mom Invented® products are sold in over 8,000 stores in the U.S., U.K. and Australia, and the Mom Inventors online community has thousands of members. This is just the beginning. “We’ve got some great things coming up this year that will exponentially increase the number of people we serve,” says Kofoed.

This article was originally published in Around the Oval magazine. To subscribe to Around the Oval, become a member of the CSU Alumni Association.


Contact: Beth Etter
Phone: (970) 491-6533