Today @ Colorado State has been replaced by SOURCE. This site exists as an archive of Today @ Colorado State stories between January 1, 2009 and September 8, 2014.
May 14, 2014
by Regina Martel
Did you know that you can find CSU on Instagram and Snapchat?
Instagram, a photo-sharing platform, has about 200 million users worldwide and provides CSU a great space to show-off our beautiful campus, cool research, athletic events, and pictures of students. In fact, CSU was named as one of the 21 College Twitter Accounts to Follow by Her Campus.
As successful as the institutional Instagram account is, the Social Media Team (based out of the Division of External Relations) knew there was an opportunity to do more with Instagram. A brand new Instagram account was born: @ProudToBeACSURam. The cool part? This account is run completely and totally by students.
Each week a new student takes over the account and showcases Colorado State through their eyes. The only rule is that they show the real experience of what it means to be a CSU Ram like studying at Morgan Library, working in a research lab, going to sporting events, traveling abroad, hanging out with friends and everything else in between.
@ProudToBeACSURam was launched the first week of the 2014 Spring 2014. To date the account has 875 followers and has featured the lives of 17 CSU students from different backgrounds and experiences. We like showcasing the fact that Rams are biology majors, art students, athletes and much more – all illustrating the wide range of opportunities to be part of the CSU community. Interested in taking over the account for a week? Send an email to email@example.com to learn more.
Now, what about Snapchat? Snapchat is a mobile app used to share photos and videos for a short period of time. Think text messages. A snap (a Snapchat picture) is only available for a set time and once it is opened it cannot be viewed again. Snapchat recently added a new feature a ‘Snapchat Story’ where snaps are available for 24 hours before they disappear. According to Business Insider, Snapchat logs over 400 million messages every day and with an impact like that, CSU’s Social Media Team knew it was time to get in on the action.
Snapchat is effective when trying to get out a quick message or take people behind the scenes, and who knows CSU better than CAM the Ram? In December 2013, the team launched CAM the Ram on Snapchat. Add him: CSUCAMtheRam. Relying on word-of-mouth, and cross-platform promotion on CSU’s social channels, CAM’s snaps have anywhere from 280 - 300 views among his 500 followers.