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Higher Ed in the News

East Coast colleges recruit Hispanics with Spanish translations of admissions and financial aid material

February 8, 2010

Some East Coast universities are trying to ease the burden of translating the college application process to parents who don't speak English and tap the booming pool of Hispanic students by offering Spanish translations of their websites, admissions, and financial aid material.

Family comfort level is extremely important in the Hispanic community, where parental ties are strong and many are wary of sending their children away to school, said Deborah Santiago, vice president for policy and research at Washington-based Excelencia in Education.

The Ivy League University of Pennsylvania has begun conducting some college admissions sessions in Spanish. Bryn Mawr College, an elite women's liberal arts school near Philadelphia, recently launched a Spanish version of its website.

Smith College and Wesleyan University, both highly selective liberal arts schools in New England, posted Spanish-language Web pages a few years ago.

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