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Higher Ed in the News

U. of Wisconsin bans beer ads during sports broadcasts

August 28, 2009

As part of its fight against binge drinking, the University of Wisconsin has ended its long-standing sponsorship agreement with MillerCoors and Anheuser-Busch InBev for advertising during Badgers sports broadcasts.

The deals brought the university about $425,000 per year.

Nationally, universities have been shunning alcohol advertising that critics say promotes underage drinking. Some see the decision by Wisconsin, a state known for heavy drinking and close ties to brewers, as particularly noteworthy.

The university's new policy prohibits beer ads on its statewide radio network during football, men's and women's basketball, and hockey broadcasts.

The policy also prohibits beer ads during coaches' television interview shows and in game programs but would allow beer companies to continue hosting tailgating tents before football games.

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Read the full story from the Boston Globe.