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Awards / Honors

Continuing Education receives marketing and publications awards

March 4, 2011

Colorado State University Continuing Education has been honored with two awards in the University Professional and Continuing Education Association's 2011 Marketing and Publications Awards Program.

The annual Marketing and Publications Awards Program recognizes the best marketing practices and promotional pieces in the field of continuing education. This year's winners were selected from 308 entries from 54 institutions by a panel of eight distinguished marketers, graphic designers, creative directors, and academics. 

The judges selected Colorado State Continuing Education for the following awards:

Silver Award in the Miscellaneous Print Pieces category for The Green & Gold Garlic, an original newspaper created as the centerpiece of CSU Continuing Education’s entry into CSU’s Homecoming Parade in October 2010. The Garlic was written and designed as a humorous take on online/distance education to convey information in a format that would connect with the fun-loving mood of the Homecoming audience.

The newspaper included tongue-in-cheek articles that pointed to services Continuing Education provides, including feature stories (“Whiz Kid Receives 20 Degrees in Two Weeks”), a weather report (“A bright outlook for lifelong learning!”), an advice column, a crossword puzzle, and horoscopes. Read the Green & Gold Garlic.

Bronze Award in the Interactive Marketing: E-communication category for CSU Continuing Education’s targeted, strategic, interactive marketing communications plan that uses email to reach more than 10,000 subscribers with information about Continuing Education’s 25 degrees, 31 certificates, and 15 topic areas.

Using segmented lists based on subscribers’ preferences, e-mail campaigns build relationships with prospective students, motivate action, and provide added value with links to industry news, blogs, videos, and social media communities. View an e-mail.

University Professional & Continuing Education Association

The University Professional & Continuing Education Association (UPCEA) is an association of public and private accredited, degree-granting colleges and universities, international universities, and nonprofit organizations with a significant commitment to professional and continuing higher education.

CSU Continuing Education’s winning entries featured in a listing of award-winning programs on UPCEA’s website and will be highlighted in a showcase of winning programs at the UPCEA annual conference in Toronto in April.


 


Contact: Jeanna Nixon
E-mail: jeanna.nixon@colostate.edu
Phone: 491-2817