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Outreach

Denver focus expands

December 14, 2009

The potential for greater awareness of CSU in Denver is enormous with more than 50 percent of the entire state of Colorado's population residing in metro Denver. A new website hit the Internet last week adding to Colorado State University's resources in the metro Denver market.

As the economic, business, legislative and media hub of Colorado and the entire Rocky Mountain region, Denver is also home to more than 43,000 CSU alumni and many more thousands of CSU families and friends.

With such a CSU force in one market, it warrants attention. Because of this, CSU has for more than a year realigned existing resources in Denver to have a stronger, more active and more effective presence in the six-county metro Denver market.

Denver expectations

The new Rams5280.colostate.edu will feature all CSU Denver activities and opportunities involving corporate relations, alumni relations, athletic development, community and public relations as well as gauging the success of CSU’s first comprehensive campaign. The Denver-centric site is one of many vehicles CSU is using to target audiences in metro Denver, with the primary goal of expanding the base of alumni, business and community engagement.

CSU Denver alumni

CSU has never really had a consistent focus on the metro Denver market until about one year ago. The work in Denver is already reaping benefits. The Denver alumni association has seen a nearly phenomenal 800 percent increase in alumni participation. The success is in part due to offering more events that have a wider range of appeal to tap various ages and interests of alumni, from cultural events to professional networking to wine tastings to athletic gatherings.

In addition to Denver alumni activities, CSU has been busy exhibiting at major events and participating in high profile activities such as the Cherry Creek Farmers Market and most recently, the Denver Parade of Lights. Plans are also underway to host cultural events in conjunction with the Cherry Creek Shopping Center this spring and summer.

Athletics is establishing a Denver-based advisory board to better connect with the fan base and to build a stronger connection to Denver and the athletic department in Fort Collins. This year ticket sales increase some 60 percent in the Denver market.

CSU Denver corporate relations

Denver Metro businesses are teeming with CSU alumni employees. Corporate development efforts are connecting CSU expertise to corporate needs, building a richer sense of Ram pride among alumni employees and seeking opportunities to partner CSU colleges, schools and departments with corporations.

Ultimately, CSU wants to engage Denver corporations in long-term relationships where there can be a constant dialogue to build a better educated and trained competitive workforce and deliver significant results to the bottom line for these corporations as well as the economy of our nation.

The Denver factor

The potential for greater awareness of CSU in Denver is enormous with more than 50 percent of the entire state of Colorado’s population residing in metro Denver. There is also an opportunity to reach potential students, with more than 24,000 students graduating annually from metro Denver high schools, out of a total of nearly 46,000 graduating students statewide.

CSU believes the efforts in Denver have the potential to generate a more than 5:1 return on investment within three years, that’s a 574 percent increase.


Contact: Michele McKinney
E-mail: michele.mckinney@colostate.edu
Phone: (303) 376-2635