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Beverage Business Institute inaugural workshop

November 12, 2011

The Beverage Business Institute at Colorado State's College of Business announces speakers and facilitators for its inaugural workshop Nov. 16-18.

Inaugural workshop

The recently formed Beverage Business Institute at Colorado State University’s College of Business announced an exceptional group of executive speakers and facilitators for its first workshop November 16-18, 2011. The "Inaugural Workshop in Beverage Business Management" includes two and a half days of interactive courses, speakers, and tours of local breweries. To complete the Certificate in Beverage Business Management, participants have the option to take the three future workshops scheduled for 2012.

Executive Speakers and Facilitators

Muhtar Kent, chairman and chief executive officer 
    “Shared Values for a Sustainable Future”
    The public is welcome to attend Mr. Kent's presentation.
Bill O’Brien, senior vice president and Northwest region general manager
    “Brand Building: From Consumer Proposition to in Outlet Execution”

Additional Coca-Cola panelists and their respective topic areas include:
Alper Ferruh Aziz, marketing director
    Commercial Leadership
Mario Garnier, revenue management account executive
    Planning and Revenue Growth Management
Carl Leroux, vice president of sales operations
    Building Sales Capability & Operations Management
Mike Bonham, vice president of field operations
    Product Supply System
Maria Cereghino, public affairs & communications manager
    Media & Public Affairs

Beer Industry
Greg Hopkins, president and chief executive officer, Tamarron Consulting
    “The Beer Industry and the Three Tier System: An Overview”
John Bryant, former president, Oskar Blues Brewery, and
Julia Herz, director, Craft Beer Program, Brewer's Association 
    "Styles of Beer: Identifying the Differences”
Sally Robinson, founder, WorkSmartUSA
    “Finance for Non-Financial Managers”
John Carlson, president, Colorado Brewer’s Guild
    "Regulatory Issues and Public Policy”

To learn more and to register for the workshop, visit