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BBI hosts Colorado Brewers Guild executive director

March 4, 2013

The second session of the CSU Beverage Business Institute met Feb. 6-8 to continue the four-part course that culminates with a capstone session in August.

Attendees gained professional development in many facets of the beverage industry during the three-day workshop including: law and policy, marketing, leadership, supply chain management, and managing creative innovation.

Colorado: 'State of craft beer'

Featured speaker, John Carlson, executive director of the Colorado Brewers Guild, spoke on regulations and public policy in the craft beer industry. Carlson provided a careful description of the history of beer in the US with specificity to Colorado. He stated, “Colorado truly is the state of craft beer and the numbers support it,” and continued to discuss how Colorado has 160 breweries for six million people. When speaking about craft brewers, Carlson said, “They make something that matters... making things that matter is important for the future of the state and the nation.” On consumers and craft beer, Carlson noted, “John and Jane have within their reach the very best in the world for less than $20... that when used responsibly [beer] can positively affect their lives.” He spoke on the rise of the mobile canning line, how Doug Odell first put Fort Collins on the map for craft brewing, and how craft beer companies in aggregate employ approximately 5,800 people in Colorado. Several beverage industry community members also joined Carlson’s talk and networked with participants.

Creating supply chains and taprooms

Doug Hoffman and Steve Medland, faculty from the College of Business, provided in-depth curriculum on marketing for results and supply chain management as it relates to the beverage market. Paul Vanderspek, clinical professor in the Department of Management, led participants in a hands-on activity known as “The Beer Game,” in which participants created their own supply chains to learn implementation of newly learned management skills.

Industry consultants included Rusty Sanders of GoldSand Consulting, Inc., Ed Goodman of Spiral Experiences, LLC, and Anda Lincoln of the Lincoln Law Firm. Sanders discussed collaborative leadership and its influence in the success of a business. Her speech enabled participants to evaluate their own leadership qualities and discover how to evolve them for optimal success. With a new twist of thinking, Goodman provided a course on creative innovation. Participants worked together to design their “perfect taproom” concept. Lincoln led the group on the second part of her discussion of legal issues of owning and operating a controlled beverage business.

Tours of local businesses

The Beverage Business Institute also provides those enrolled with tours of local beverage-related businesses. This session included a thorough tour of Fort Collins Brewery with Doug Smith, operations manager. Smith’s expertise in the running of the brewery provided valuable knowledge to BBI members. A tour of The Mayor of Old Town also was provided by owner, Kevin Bolin, to highlight their innovative 100-tap system and national award-winning establishment.

BBI registration begins in March

Members of the Beverage Business Institute will meet again in June for the third session of the four-part program. Registration opens in March 2013 for the June 5-7 session. New individuals may still join the program during the upcoming June session. Learn more about the BBI or register.

Contact: Felicia Zamora
Phone: (970) 491-1885