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Higher Ed in the News

U. of Iowa's aggressive marketing in other states and abroad has them overbooked

August 5, 2010

Iowa residents will, for the first time this fall, make up a minority of the freshman class at the University of Iowa - 45 percent.

University of Iowa extended admission this year to several thousand more applicants than it could accommodate on campus in this fall’s freshman class. The looming flood of new students has left the university scrambling to figure out where they will sleep, and how to fit them into some of the most popular courses.

Iowa officials were surprised to learn this spring how far off they were in their math to predict how many admitted students would probably go elsewhere. This fall's freshman class is likely to have 400+ more students than last year's, an unintended increase of about 10 percent.

Iowa's popularity this year is a function, in part, of its aggressive marketing in other states and abroad -- almost 350 incoming students are from China.


Read more from the New York Times.