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Beverage Business Institute celebrates successful first year by honoring graduates

September 7, 2012

The inaugural class of the Beverage Business Institute at Colorado State University received certificates in Beverage Business Management on Aug. 24.

Graduates of CSU's Beverage Business Institute.The August 22-24 session marked the culmination of a year-long curriculum of four, three-day beverage industry workshops that began in November 2011.

Graduates of the program included representatives from Coca-Cola, the Odom Corporation, American Eagle Distributing, New Belgium Brewery, and entrepreneurs planning to open breweries.  

Capstone workshop featured industry leaders

The three-day capstone workshop featured interactive courses on building business-to-business relations, strategic management in the beverage industry, and on-site tours of Funkwerks Inc. and Pateros Creek Brewing Company.

Headlining the event was Harry Schuhmacher, editor and publisher of Beer Business Daily, Craft Business Daily, and Wine & Spirits Daily; as well as Corkie Odell, co-founder/human resource director of Odell Brewing Company. Other industry speakers included John Bryant, partner/operations of No-Li Brewhouse; Darin Spence, general manager of Encompass Technologies; and Ed Goodman, chief experience officer of Spiral Experiences, LLC.

Schumacher spoke to the past, present, and future of the beer industry, including the four distinct eras the beer industry has undergone since prohibition. He also addressed the state of craft breweries in terms of future market share percentages: how the 10 percent market share is now close to being a reality for the craft beer sector. In the industry, it appears that it could be just a matter of time before their market share reaches the unheard of levels of 12 or possibly even 15 percent.

Odell addressed her roles as director of human resources and cultural maven at Odell Brewing Company. She talked about how the diverse talents and interests of her brother, Doug, and sister-in-law, Wynne, blended with her own talents and interests creating both challenges and strengths for starting a company. She also shared some of her own experiences, including her own journey as a woman in the beer industry.  

Bryant focused on the topic of entrepreneurial leadership, addressing the four elements necessary in laying the groundwork for a brewery: accountability, expectations, metrics and consistency.

CSU's Beverage Business InstituteSpecialized management education and research for beverage industries

The BBI was developed by CSU's College of Business to provide specialized management education and research for the beverage industries. Workshop participants may earn CSU's one-of-a-kind certificate in Beverage Business Management by attending four workshops throughout the year.

The BBI is well positioned in a geographic area that has more microbrew and craft breweries per capita than almost any other region in the United States. A recent study by the BBI and the Regional Economics Institute at CSU indicates that breweries add $83.2 million to the Larimer County economy alone, supporting nearly 1,000 jobs.

Registration and more information

Registration for the 2012-2013 Certificate in Beverage Business Management will open in September. Sessions begin Nov. 7. To learn more about the BBI or to register, visit