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Higher Ed in the News

Recruiting out-of-state students

February 12, 2009

Ask an admissions director at a public university about recruiting out-of-state students, and you're likely to hear a lot about geographic diversity goals and becoming a nationally recognized institution. While these are good reasons to target non-state residents, higher education experts say universities may be increasingly inclined to recruit across state borders just to make ends meet.

Institutions in states like Florida and Ohio are stepping up efforts to lure non-state residents, who are likely to bring both strong academic credentials and a willingness to pay higher tuition rates.

About 16 percent of first-time undergraduates at public colleges across the nation come from out of state, according to the U.S. Department of Education. At a number of state universities, however, out-of-state students make up more than 30 percent of the freshman class.

Read the full story from Inside Higher Ed.