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At times, success can mean not succeeding

July 25, 2011

The pursuit of success sometimes can mean not succeeding. That's the philosophy David Goodman (B.M. '79) says helped him in careers - very successful careers - that have spanned the entertainment and consulting industries in the United States and abroad.

"CSU exhibited a strong academic and cultural influence on our entire family," says David Goodman, 2010 College of Liberal Arts Honor Alumnus Award winner.A good teacher

Failure, in fact, can be a good teacher, Goodman says. “Connect with people you admire and never worry about failure. You will make some mistakes along the way – if not, you aren’t stretching high enough and you will never reach your potential. Instead, be smart about the choices you make and keep going forward.”

Goodman started as a music education major at CSU, where he gained a strong musical foundation and also performed with a jazz group and “every campus ensemble that would accept me.”

Although he had planned on becoming a band director after graduating, he instead pursued other interests and, over the past 35 years, has lived abroad producing entertainment experiences in more than 40 countries as vice president and executive producer for Walt Disney Co. and Anheuser-Busch. He’s overseen production of nearly 10,000 live shows, tours, and events.

He now owns Goodman Experiences LLC, a company that helps businesses be more creative.

A homecoming

In 2010, Goodman returned to CSU to accept a College of Liberal Arts Honor Alumnus Award. He still maintains strong ties to CSU – his brother is an engineering alumnus and his father is an emeritus professor – and he represents the college through its Development Council. 

“What a joy it is to have such fantastic leadership at CSU in the arts, not to mention the rest of the outstanding faculty and staff who work tirelessly to provide a world-class education for CSU students,” Goodman says. “Let's be honest, it’s not easy to create degree programs that reflect the work environment in the entertainment and hospitality industries.

“I think CSU does a great job, and the leaders are listening and building new programs with this in mind.”