Today @ Colorado State has been replaced by SOURCE. This site exists as an archive of Today @ Colorado State stories between January 1, 2009 and September 8, 2014.


Strategic communication for leaders May 28

May 21, 2010

A Friday, May 28 workshop offered by the College of Business's Center for Professional Development and Business Research introduces a strategic communication model for leaders. The model looks at sender, receiver, and feedback variables, as well as intended audiences.

Friday, May 28
8 a.m. - Noon
Rockwell Hall-West
Room 119

Leadership demands good communication skills

It is generally accepted that one of the primary causes of problems within organizations is ineffective communication.

Regardless of the size of an organization, the inability of leaders to deliver messages that are understood and internalized has a negative impact on the performance of individuals, functional business units, and the entire organization.

A strategic communication model

This workshop introduces and develops a strategic communication model that incorporates:

  • Message formulation
  • Channel and media selection
  • Audience analysis
  • Methods of gathering and monitoring feedback

The importance of the superior/subordinate relationship and managing crises will be examined as part of strategic communications. Participants will learn how best to:

  • Deliver “sticky messages”
  • Implement “style flex”
  • Read the “cues” of organizational culture to improve leader communication efficiency and effectiveness


  • $250
  • $220/CSU alumni

To register, please submit a completed registration form and payment to 1200 S. College Ave., Fort Collins, Colorado, 80524.

Workshop offered by Business College center

Sponsored by the College of Business's Center for Professional Development and Business Research. The Center is an enterprise department of the College of Business that provides research, consulting, and training and development services to private and public sector organizations. 

Contact: G. James Francis, Ph.D.