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Business honors students unveil 'The New Man in Town'

November, 7, 2011

Students from CSU's College of Business One.0.Five Marketing group will be unveiling "The New Man in Town" Nov. 7 and Nov. 8 from 11 a.m. - 2 p.m. on the CSU Plaza. During the event, they will be handing out free t-shirts and other prizes.

Meet the new man in townOne.0.Five Marketing

One.0.Five Marketing is comprised of 17 honors students within Colorado State University’s College of Business. The Marketing 492 course is an honors seminar offered by the university. Each semester, the students in this class work with an actual company, designing and implementing a real, hands-on marketing campaign.

Free T-shirts and other prizes

The marketing students will be on the CSU Plaza with laptops that allow students to enter the “Design Your Own MINI Contest.” The first 50 entrants will receive a free T-shirt, and all entrants will be entered in a drawing for the grand prize.

From Nov. 7-11, MINI Countryman coffee sleeves will be distributed around campus. The first 10 people to bring these coffee sleeves to the MINI of Loveland dealership will receive a $10 gas card.

MINI of Loveland

MINI of Loveland has chosen to work with the students in this semester’s class. The students have been asked to design and implement a campus-wide campaign for MINI’s new car, the Countryman.

More information

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